For over a decade, I wanted something that didn't exist...so I made it instead
I invented the Buckle Scrunchie because I got tired of pulling my hair out using hair ties, elastics, and traditional scrunchies. Here are the consumer hacks that I want you to take advantage of.
The timing has been perfect: I found my sewing machine from college, my mom who does alterations wanted to get rid of her leftover luxury satin, and my company needed something novel, interesting, and accessible.
For those of you who only know me for my Consumer Misbehavior tips, I run the online marketplace of upcycled fashion (clothing that makes you think âWow, that person is really coolâ when you see someone wearing it).
But a huge subset of my customers needed something more approachable, more relatable, and less *niche*.
So I created a private label that invents simple yet innovative essentials that everyone needs. Products that make you go âWow, that person is really smartâ when you see someone wearing it.
First on my list of ideas was the Buckle Scrunchie.
The invention of the Buckle Scrunchie
In middle school, I thought of a concept of a hair tie that doesnât require you to yank it (and all your hair) out. I never did anything serious about it, maybe fiddled around with one ugly prototype, and continued to suffer silently each time I put up or took down my hair.
This suffering is why I never forgot my idea, and itâs why I invented the patent-pending Buckle Scrunchie: the hair tie accessory that frees your hair with the click of a buckle. No tangles, no pulling, no breakage.
How the Buckle Scrunchie works
Tie up your hair as you normally do with traditional hair ties and scrunchies by looping it around your hair. However, hold the buckle while tying so the buckle goes on the outside loop and doesnât get stuck in your hair.
Optional: If you want to adjust the tightness or add a loop around your hair, you can unbuckle and then re-buckle accordingly.
To let down your hair, simply unbuckle and unwrap the Buckle Scrunchie from your hair. Because the buckle goes on the outside, it doesnât create knots or tangles.
Now the good partâŚ
Buckle Scrunchie shopping hacks
From my perspective as a consumer and personal shopper, there should always be more shopping benefits that go beyond just the product. Consumers are getting smarter (as they should be), and brand loyalty should go both ways.
With that in mind, here are the things I hope you keep in mind as you consider the Buckle Scrunchie:
100-year warranty: You do cool things. A LOT of cool things. So with all these activities in mind, if your Buckle Scrunchies break, get worn down, or (coming soon) get lost, Iâll cover a new one for you.
I donât want the fear of not having a Buckle Scrunchie there for you in the future to be the reason why you donât buy a Buckle Scrunchie today.
Rewards program: You can essentially get free Buckle Scrunchies because the world and I want to know what you think of them.
Click the Rewards button on the bottom-right of the page, and youâll see that a review, a photo/video post, and social media follow will get you more than one free Buckle Scrunchie. Purchasing and referring friends also get you more rewards.
Product testing: Try secret designs, colors, and patterns that we might release to the public, depending on what your opinion is! Testing at least 10 secret Buckle Scrunchies gets you a design thatâs named after yourself or a name of your choice.
Co-creation and collaboration: Want a specific color, pattern, or design? Iâm the only one running this business, so you can talk to me directly.
These would be perfect for teams, sports leagues, Greek life, wedding parties, health & fitness groups, or organizations looking to make their own merch.
Special sales and ways to get paid: I keep the prices affordable. After your first purchase, you get to join a world where secret sales will unexpectedly brighten your day.
For any organization or group that you refer to get custom Buckle Scrunchies, weâll pay you a percentage of our profits. Thanks for bringing Buckle Scrunchies in front of more people!
Conclusion
At the end of the day, Iâm a solo founder who loves online shopping. But I know that I donât shop the way most people do, so Iâm learning more about how people shop at my own company.
If you want to support the inventor side of me, please send Buckle Scrunchies to someone who could use them the most (especially if this person is yourself!)
If you want to support the shopper side of me, let me know what youâre shopping for next, and Iâll find you the best value at the best prices.
Up next, Iâll most likely be doing a series of how I find the best products and prices on each of the major e-commerce marketplaces!