Guide to using TikTok Shop: When to use it, what it's good for, & what to watch out for

Was curious about TikTok Shop, bought two things from there (that I love and were very affordable), and started researching it. Here's what you need to know.

In the world of online shopping and social media, TikTok has emerged as a powerhouse - reshaping trends, entertainment, and now, even commerce. TikTok Shop, an additional feature in the app, emerged practically overnight, providing users with a novel way to discover products and make purchases seamlessly within the app.

At the time of writing this article, I’ve personally bought two things from there. Read on to learn more about the TikTok Shop feature, what to use it for, and when to avoid it.

What is TikTok Shop?

TikTok Shop is an integrated feature within the TikTok app that allows users to explore and purchase products directly from the content they view. It leverages the platform's algorithm to curate a personalized shopping experience based on your interests, preferences, and behavior (what you’re searching for, how long you’re viewing videos, etc). By seamlessly integrating shopping capabilities into the app, TikTok Shop transforms the browsing-to-purchase journey, making it more …